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PERSUADE will have scientific impact by enabling cross-fertilization between the disciplines most relevant to the study of persuasive discourse, such as argumentation theory, rhetoric, linguistics, discourse studies, communication, as well as research fields such as law, politics, media, health.

PERSUADE will have societal impact by developing effective tools for the improvement of communication skills in close interaction with practitioners. Based on their insights regarding effectiveness of communication, measuring communication success and practical constraints imposing the use of certain communication strategies, our findings offer support for devising sound and effective arguing tools.