We will evaluate your eligibility based on 2 specific entry requirements.
To be eligible for this Master’s programme, you must hold an academic Bachelor's or Master's degree in:
Are you unsure whether your academic background is considered equivalent to a Dutch Bachelor's degree? Find a list of equivalent degrees here.
This Master’s programme is taught in English, so strong language skills are essential. To help you succeed in class, we ask you to show your English proficiency through one of the approved tests listed below:
Other test versions or modules are not accepted. Examples of this include but are not limited to: IELTS Indicator, IELTS One Skill Retake, TOEFL Home Edition, TOEFL MyBest Scores, etc.
Test scores may not be older than 2 years, counting back from the start of the programme. So for the September 2026 intake, we only accept tests taken on or after 1 September 2024.
We accept scores submitted after the application deadline, as long as you took the test before that deadline.
Meeting the entry requirements is just the first step. Besides the entry requirements, you need to meet the selection criteria. This means that your application will be compared with other applicants. The selection is based on your GPA, GMAT (GRE) score, and motivation letter.
We are looking for students who have shown academic potential to keep up with the high level and workload of the programme. Therefore, one of the criteria on which your application will be assessed is the Grade Point Average (GPA).
This means that you are not automatically admitted when you have a 7.0 GPA, but that you will be considered for the selection round where places are offered to the applicants with the highest GPA until all places are filled.
Your GPA should be calculated over:
You do not have to update your GPA calculation after the application deadline.
Strong analytical writing and quantitative reasoning skills are essential for this Master’s. To ensure this, you need to provide a sufficient Graduate Management Admission Test (GMAT) score. In some cases a Graduate Record Examination (GRE) General Test result is accepted.
GMAT Focus Edition: Minimum score: 535 and preferably 565
GMAT test (old edition): Minimum score: 560 and preferably 600
The GMAT (Focus) Online Exam is allowed for the September 2026 intake.
Instead of a GMAT, a GRE test score may be accepted if you have already obtained a GRE score or if it is difficult to take the GMAT test on short notice in your country.
Your test scores should be submitted before your application deadline. Please keep in mind that receiving these results can take up to two weeks.
Based on mutual agreements with certain universities, you might be exempted from taking a GMAT or GRE test. Check the list of universities to see whether this applies to you.
The motivation letter (max. one A4) allows you to explain why you would be a good fit for the Master’s programme and which experiences have led you to this decision.
Given the high demand for the programme and our commitment to maintaining an interactive learning environment, it is possible that your preferred track may reach full capacity (which is variable based on teaching capacity and shifting student demand). Therefore you are required to choose 2 tracks, when applying for the Master’s in Business Administration. Should your first option reach full capacity, we check if there is place in your second track choice. Please note that Digital Marketing and Consumer Marketing cannot be combined for the September intake.
Your eligibility for the programme and track will be determined based on your completed application.