You have direct admission (no GPA required) if you have completed one of the following:

• The UvA pre-Master’s programme Business Administration
• The Master's Qualifying Programme (OnCampus) - Business Administration

To register for the Master's, follow this step by step guide (choose Business Administration Premaster).

• a Bachelor's PPLE with the Major E&B, provided that the EB-course Strategy and Change has been completed.
• a Bachelor's Bèta-Gamma (UvA) with a major in Business Administration (UvA).

To apply for the Master's, you have to register in Studielink and submit your application in Embark before the deadline.

You are eligible to apply to this Master’s programme if you are holding or have completed:

• an academic Bachelor's or Master's degree from a Dutch University in (International) Business Administration, Communication Science or one of the Bachelor's from our list of Dutch Bachelor’s degrees.
• Another Dutch academic degree with relevant Quantitative and Business courses. The Bachelor’s curriculum must include 15 ECTS in academic research with a minimum of 10 ECTS on quantitative research oriented courses (intermediate/advance) and a minimum of 15 ECTS on business courses in at least 2 of the following fields:
  • strategy;
  • international management;
  • organisation;
  • marketing;
  • leadership;
  • entrepreneurship;
  • organisational psychology.
• A pre-Master’s Business Administration from another Dutch university. In this case, you need a GPA of 7.5 or higher. This means that you will not automatically be admitted when you have a 7.5 GPA, but that you will be considered for the selection round where places are offered to the applications with the highest GPA until all places are filled. 

To apply for the Master's, you have to register in Studielink and submit your application in Embark before the deadline.

Direct admission

You have direct admission (no GPA required) if you have completed one of the following as part of your final curriculum and degree:

• Pre-Master’s Business Administration at Hogeschool van Amsterdam, Hogeschool Utrecht or Hogeschool Rotterdam. 

To apply for the Master's, follow this step by step guide (select Business Administration (premaster) in the dropdown menu)

• Academic minor in Strategic Business Management and Marketing at Breda University of Applied Sciences and the Academic minor at Hotelschool The Hague.

To apply for the Master's, you have to register in Studielink and submit your application in Embark before the deadline

We are looking for students who have shown academic potential to keep up with the high level and workload of the programme. Therefore, one of the criteria on which your application will be assessed is the Grade Point Average (GPA). You need a minimum GPA of 7.0 (rounded). This means that you will not automatically be admitted when you have a 7.0 GPA, but that you will be considered for the selection round where places are offered to the applications with the highest GPA until all places are filled.

How to calculate your GPA 

Your GPA should be calculated over: 

• all Bachelor's degree results (year 1-3). Any additional Bachelor’s courses have to be included as well. 
• If you also have a Master's degree, you have to add a second GPA calculation (also minimum 7.0) from all Master's degree results as well.

You do not have to update your GPA calculation after the application deadline. In the 3rd week of June the best candidates will be selected. 

The motivation letter (max. one A4)  allows you to explain why you would be a good fit for the Master’s programme and which experiences have led you to this decision.